Following over 20 years as a derivatives trader, Daniel set up a successful online marketing company servicing many PLCs in the UK.

Daniel’s own experiences with addiction led him to the behavioural health field in 2009.

In 2010, he trained as a counsellor at Regent’s College and the Minster Centre in London and was certified as an interventionist with The Pennsylvania Certification Board, working with families who wish to get their loved ones into treatment.

In 2010 Daniel also founded one of the largest addiction treatment directories in the UK and in 2014 became a founding shareholder and Managing Director of UKAT.

Daniel’s passion and purpose are to help people start their journey to recovery from addiction.

Sumit leads the strategic direction of the group’s marketing, digital, and growth initiatives, with a focus on increasing access to treatment, improving patient pathways, and strengthening UKAT’s position as a trusted provider of addiction and mental health services.

Since joining UKAT in 2021, Sumit has played a central role in scaling the organisation’s digital footprint and modernising its marketing and data infrastructure. His remit spans brand strategy, performance marketing, SEO and content, CRM and transformation, analytics and reporting, and the responsible use of AI and automation to improve both operational efficiency and patient experience. He works closely with clinical teams, governance, and senior leadership to ensure that growth is aligned with quality, compliance, and patient safety.

Under his leadership, UKAT’s marketing approach has evolved to prioritise evidence-based, empathetic content developed in collaboration with medical professionals and individuals with lived experience of addiction. This ensures that communications are not only authoritative and trustworthy, but also compassionate and human, helping to reduce stigma and support families at often critical moments in their lives.

A strong advocate for innovation and continuous improvement, Sumit is currently focused on advancing UKAT’s data-led decision-making, strengthening reporting and insight for senior stakeholders, and embedding scalable digital platforms that support long-term growth. His work reflects a balance of commercial responsibility, ethical marketing, and a deep commitment to UKAT’s mission: helping individuals and families find hope, recovery, and lasting support.

Dr Durrani believes that people who are alcohol or drug dependent have become neuroadapted to continuous or repeated exposure to a psychoactive substance. A manifestation of neuroadaptation is that a withdrawal syndrome may develop when substance use ceases. There are also underlying precipitating, maintaining and perpetuating factors that need to be addressed alongside detoxification for it to be successful. The primary objective of detoxification is completion of the withdrawal process with safety and comfort. This ensures that the person can cease alcohol or drug use without experiencing an uncomfortable and potentially hazardous withdrawal syndrome and enter into a therapeutic rehabilitation program, for relapse prevention.

Dr Durrani’s expertise includes:

• Inpatient detoxification and management of patients with drug(s) and alcohol dependence. This includes Opioids, Psycho-stimulants including Amphetamine, Crack-Cocaine, Benzodiazepine, legal highs and Cannabis.
• Identification and management of medical and psychosocial problems accompanying substance misuse.
• The use of drugs for preventing relapse or reducing risky behavior/harm (e.g. Methadone maintenance, anti-craving drugs Naltrexone etc.)
• Management of special populations such as women, older adults, prisoners, black and ethnic minority groups.
• Management of dual diagnoses in people with substance misuse, serious mental illness and common mental disorders.

For further information please contact UKAT.

As a trained therapist David began working directly with clients. Using previous management experience David progressed meaning that he has been able to utilise his skills whilst still having a direct impact on the clients by providing safe, effective, caring, responsive and well led treatment and care.

David joined the UKAT Group in 2016 when UKAT bought the organisation he was working for. Since then he has undertaken a key role in improving and developing services and treatment, and working in the senior management team.

“Everyone has the ability to overcome mental health and addiction challenges with the right help and encouragement, UKAT provides a place to do this, with the right medical and therapeutic treatment in a safe and pleasing residential setting”

She is pivotal in lobbying Government and Council leaders to allocate more financial investment into statutory treatment and support services in a bid to ensure that drug and alcohol help is accessible for all. She is also responsible for UKAT’s Education and Corporate affiliate programmes launched in 2020.

Having worked in Marketing for over 15 years, Claire has come from a background in professional business services and has a fantastic understanding and grasp of how important strong communication strategies- both internally and externally- are for an organisation in leveraging the brand to its highest potential.

Any and all media enquiries should be sent to media@ukat.co.uk

Zaheen’s expertise lies in substance misuse services, particularly within offender rehabilitation and private care settings. He has a strong background working within the Ministry of Justice and Her Majesty’s Prison Service, focusing on addiction and recovery in high-pressure environments. As an experienced integrative counsellor, Zaheen has supported countless individuals on their path to healing and growth, both one-to-one and in group therapy formats.

Holding a Master’s degree in Clinical Psychology, Zaheen combines academic knowledge with practical leadership and a hands-on approach. He has successfully managed large-scale projects, utilising digital systems to ensure service efficiency, innovation, and timely delivery. With excellent communication and interpersonal skills, he thrives in multi-agency settings, promoting collaboration and continuous service improvement.

Zaheen is passionate about empowering individuals and teams, and his work continues to contribute to UKAT’s mission of delivering high-quality, effective addiction treatment across the UK.

Kelly brings over 10 years of dedicated experience within the healthcare sector to her role at UKAT. Her career has been shaped by a deep respect for the people who work in this demanding yet profoundly meaningful field. Having seen first-hand the commitment and emotional resilience required to support individuals in vulnerable situations, she is passionate about ensuring those who provide care feel equally valued and supported within the workplace.

She believes people are the most valuable asset in any organisation, particularly within healthcare and addiction recovery, where compassion, professionalism, and resilience are essential. Kelly’s approach is centred on creating a supportive and positive working environment that enables both individuals and teams to perform at their best.

After progressing the hospital’s CQC rating from “Requires Improvement” to “Good”, he moved into Quality Improvement overseeing quality initiatives for over 40+ hospitals, care homes and outpatient clinics. He is dedicated to ensuring that clients feel safe and comfortable during treatment.

He is someone who thrives under pressure and able to adapt to an ever-changing landscape. Mark brings with him property knowledge and an eye for detail. A real team player, someone that is a target orientated individual who can build long term business relationships at all levels. Mark always looks to deliver a quality service and is always focused on customer satisfaction being the forefront of the business

With extensive experience in service development, clinical governance, quality improvement, safeguarding and regulatory compliance, Nick has successfully supported services through periods of growth and organisational change. He is committed to embedding strong governance while fostering positive, recovery-focused environments where both clients and staff can thrive.

Drawing on a background in operational management, substance misuse services and business leadership, Nick combines strategic oversight with a practical, hands-on approach. He believes that lasting success comes from developing confident leaders, empowering high-performing teams and creating a culture of continuous learning, accountability and compassion.

“I believe that investing in people is the foundation of exceptional care. By supporting staff to grow in confidence, capability and leadership, we create environments where clients receive the safest, highest-quality treatment and the greatest opportunity for lasting recovery.”

Johnny’s a university graduate from the Organisation and Management course at the Institut National of Commerce, Algiers University and has a First Class Honours Degree in Mathematics (BSC in Mathematics from the London Metropolitan University) which he achieved whilst in recovery. His NVQ 3 and his NVQ 5 (QCF Management in Adult Social Care) are from City and Guilds.

His work experience includes years in the Catering and Hospitality field, leadership positions in the Landscaping and Gardening field, as well as volunteer positions in Homeless Action in Barnet. His journey changed because Johnny suffered from addiction. He’s been sober for over 12 years and is now working to help those who are just starting their journey discover the right path to long-term recovery.

He holds a BSC in Social Psychology and a post graduate degree in Business as well as qualifications in psychotherapy and a range of other disciplines. He is an associate member of the Royal Society of Medicine, Certified International Recovery Specialist, member of the International Society of Addiction Medicine, member of the National Eating Disorders Collaboration and a member of the Federation of Drug and Alcohol Professionals.

He was also a former advisor, alongside the Director of Policy and Research (UK Drug Policy Commission) and the Head of Drug Strategy Unit Delivery Team at the Home Office, in contributing to the “Whole Person Recovery: A user-centred systems approach to problem drug use” – a National Investigation into UK Drug Policy.

Throughout her career, she has been committed to driving service excellence, improving outcomes, and ensuring the highest standards of quality and governance.

Passionate about developing both employees and volunteers, Claire believes that investing in people is fundamental to delivering exceptional care. She is dedicated to leading services that support individuals during some of the most challenging periods of their lives, ensuring they receive compassionate, person-centred support and opportunities for sustainable recovery.

Committed to continuous personal and professional development, Claire has led by example throughout her career, achieving many qualifications including a Master’s degree in Strategic Leadership and Management alongside a Level 5 qualification as a Designated Safeguarding Lead.

Claire values treating everyone with dignity and respect and believes that meaningful connection is at the heart of building trusted relationships, effective teams, and positive outcomes.

Joining UKAT in 2026, Claire is excited to contribute to the organisation’s vision and is dedicated to ensuring every aspect of service delivery reflects the highest standards of care, support, and recovery.

Her passion for the 12-step programme, dedication to relapse prevention, and solution-focused approach inspire and guide clients on their journey to recovery. These qualities, combined with her professional expertise, make her an invaluable leader in her role as Centre Manager at Sanctuary Lodge.

Karen excels in creating therapeutic environments, developing recovery programmes, and managing complex cases, including those involving co-occurring disorders, alcohol use disorder, and substance use disorder. She also has experience working with clients who have experienced extreme trauma. As someone in recovery herself, Karen brings invaluable lived experience to her work. She also serves as a Lived Experience Advisory Partner for Addiction Professionals.

A critical thinker and natural problem-solver, Karen is passionate about staff development and fostering a supportive work environment. Her leadership builds trust, motivation and growth within her team, and she continually strives to innovate in the addiction recovery field.

His professional career has included roles as CQC Registered Manager, Therapeutic Lead and Oxygen Detox Recovery Worker at Druglink, alongside his work as a Counselling Psychotherapist with Helping Hands. These roles have given Binu a broad understanding of addiction, treatment and the many different pathways individuals can take towards lasting recovery.

Binu holds an MSc in Psychology, an MSc in Counselling & Psychotherapy, a BA in Theology, a BA in Arts and a Level 5 Diploma in Leadership and Management for Adult Care.

 

His approach to recovery is rooted in an existential, holistic and spiritual philosophy that recognises every individual’s journey as unique. He believes recovery extends beyond simply overcoming addiction; it is about helping people rebuild their sense of self, reclaim their inner dignity and rediscover the purpose and potential within them.

 

For Binu, effective recovery begins by seeing the person beyond their addiction and creating an environment where they can develop the confidence, understanding and resilience to build a meaningful life beyond treatment.

Michelle brings a strong academic foundation to her work and holds formal training in behavioural science, addiction studies, and therapeutic practice from Leeds University. Additionally, she achieved a Post Graduate Degree at the University of Huddersfield in 2014, and her background as a Psychosocial Practice Educator enhances her ability to deliver effective education, training, and tailored support to diverse groups.

Passionate about driving meaningful change, Michelle is committed to improving the quality of care and accessibility of services for individuals experiencing addiction and for families and communities affected by it. She strives to create impactful support services that foster resilience and promote safer, healthier lives and communities for all.